How to Increase Pass Rates: Motivate Candidates to Complete Certification
To boost certification pass rates, partners should actively motivate, guide, and inform learners. Certification is required for CPF funding eligibility, and using CPF entails an obligation to complete training and sit for the certification exam.
What's new since May 2026
The anti-fraud law adopted on May 11, 2026 makes sitting for the certification exam a legal obligation for CPF account holders. Trainees who do not show up can now be required to reimburse the public funds that were used for their training.
This is no longer a theoretical risk. Make sure trainees understand this before they start their program.
Important Reminder
Trainees using CPF funds are using public money. According to the CDC’s General Terms and Conditions, failure to complete the training may result in a demand for reimbursement. Be sure to remind trainees of this regularly.
👉More info on candidate obligations
Key Strategies to Improve Certification Completion
1. Set Expectations Early
At enrollment, clearly state that certification is mandatory for CPF-funded programs.
Remind trainees that not taking the certification may result in a suspension of their CPF account, in accordance with the MCF Terms and Conditions.
2. Have Trainees Sign a Commitment Pledge
Ask the trainee to sign a written pledge at the start of training, confirming they commit to taking the certification at the end of their program. This can be included in the training agreement or sent separately by email with a read receipt.
3. Communicate the Value of Certification
Career Growth: Opens job opportunities and can lead to promotions or salary increases.
Skill Recognition: Validates abilities and builds professional credibility.
Passeport de Compétences: Scores above A2 are automatically added.
4. Support Trainees Through the Process
Make sure trainees know they will be guided step-by-step throughout the program.
Language learning takes time and everyone progresses at their own pace. Encourage trainees to see challenges as part of the journey, not a reason to give up.
Some trainees will feel like they're not ready. Remind them that support is there and that everyone feels that way at some point.
Send regular motivational messages and exam reminders. English 360° also sends automatic reminders.
5. Focus on the Level, Not Pass or Fail
Remind trainees that English 360° isn’t pass or fail - it measures a level. Sharing this info early takes the pressure off and makes trainees more likely to show up for the exam.
By reinforcing the value of certification and supporting trainees through the process, partners can help more learners complete the certification.